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NFTs, crypto, blockchain & the metaverse: what marketers need to know
Several people have asked about my involvement in crypto currencies and NFTs. Some have questioned my sanity, without saying it outright. Others are curious, but evidently mystified by the space. And...
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How to save time on social media: applying the Pareto Principle & Parkinson’s...
Let’s be honest here. The best way to save time on social media is to stop doing half of the things we’re currently doing there. Maybe more. This post isn’t about being more efficient or learning to...
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10 Social Media Mistakes Travel Agents Make (and how to avoid them)
Through consulting work and speaking to individual travel agents, their host agencies, and travel associations, I have seen my share of social media mistakes travel agents make. While thankfully most...
View ArticleGreat content marketing just got more valuable with Google’s recent helpful...
Good content marketing is free – and it just got even more valuable with the latest update by Google. Google started rolling out its helpful content update the week of August 22, 2022. This post gives...
View ArticleFacebook, Instagram and TikTok are not social media platforms
Facebook, Instagram and TikTok are no longer social media platforms. Yes, it’s true. TikTok never was, and both Instagram and Facebook have followed their path in a quest for growth. Which begs the...
View Article10 Consumer and Marketing Trends to be tracking for 2023
I love tracking trends and changes in human behavior. It’s where social science can meet business opportunity. This post looks at five consumer trends and five marketing trends for 2023. The list is...
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Marketing with Customer Service: the Southwest Airlines debacle
Southwest Airlines, the much-loved US based bargain priced flight carrier was the benchmark for customer service and low priced flights, which WestJet emulated in Canada when they first launched. A...
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Playing the Long Game on Social Media
We live in a world fueled by instant gratification. So when someone suggests you be patient and play the long game, it might require some convincing. This post makes the case for playing the long game...
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Marketing as Community Development
A number of years ago I had the pleasure of working with a visionary leader at City University Canada – a Canadian university belonging to a US based private, not for profit, parent brand. CityU Canada...
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Ethics & AI: considerations and tools for marketers
Discussions around artificial intelligence these days seem full of hyperbole. Often the outcome is to drive opinions into one of two directions. AI is evil. It will steal jobs, spread misinformation...
View ArticleDisruption
The marketing industry is experiencing really big changes right now – AI, LLMs like ChatGPT, the Twitter rebrand, new platforms like Threads, and the rising power of foreign controlled TikTok. I’m...
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10 content marketing tips from the top 10% of bloggers
In a marketing world obsessed with new shiny objects (TikTok, AI tools, vertical video, stories, reels and YouTube shorts), it is easy to get caught running harder and faster in a quest to break the...
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10 travel trends for 2024
This week’s content looks at the top 10 travel trends for 2024, and the marketing opportunities that they present. As a marketing strategist by trade, and a travel writer by passion, I’ve spent...
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Five 2024 Marketing & Media Trends
1. Media source will matter In 2024 the source of information, and the actual storyteller delivering it, will become almost more important than the story itself. Why? Because knowing and trusting the...
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Marketing creativity & traveling light: the Japan Airlines story
I’m a huge fan of traveling with only a carry-on. But Japan Airlines recently took packing light to a whole new level! The Japan Airlines story The company introduced a service where they will rent you...
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From unsettled to connected: reflections on the Uprising, a retreat for...
I was traveling in Tennessee last week. What brought me there was an opportunity to be a guest at Mark Schaeffer’s event, The Uprising – a retreat for marketers, hosted at RT Lodge, Maryville, on the...
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Online social signaling versus offline social sharing
As many of you know, I had an amazing experience attending the Uprising, a marketing retreat for industry thought leaders, hosted by Mark Schaefer. For 2.5 days 30 of us from across the US, Canada and...
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Storytelling, connection and creating an experience: a word of mouth winery tale
Last weekend I went on a road trip with my 23 year old daughter. Sponsored by Roadsurfer, we ventured in our decked out Sprinter RV van to Lillooet, BC to tour wineries for a Vancouver Sun travel...
View ArticleNewsletter marketing tips in the AI era
Aren’t newsletters so 2020? Or 2010 even? No they’re not. Not by a long shot. As it becomes more and more challenging to navigate changing social media algorithms and keep up with content creation...
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Five Travel Trends for 2025 plus three societal trends driving them
This week I’m looking at Five Travel Trends for 2025, and how elements of those trends have percolated up from larger society shifts today. That spill-over has implications across many product and...
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