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How to save time on social media: applying the Pareto Principle & Parkinson’s...
Let’s be honest here. The best way to save time on social media is to stop doing half of the things we’re currently doing there. Maybe more. This post isn’t about being more efficient or learning to...
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10 Social Media Mistakes Travel Agents Make (and how to avoid them)
Through consulting work and speaking to individual travel agents, their host agencies, and travel associations, I have seen my share of social media mistakes travel agents make. While thankfully most...
View ArticleGreat content marketing just got more valuable with Google’s recent helpful...
Good content marketing is free – and it just got even more valuable with the latest update by Google. Google started rolling out its helpful content update the week of August 22, 2022. This post gives...
View ArticleFacebook, Instagram and TikTok are not social media platforms
Facebook, Instagram and TikTok are no longer social media platforms. Yes, it’s true. TikTok never was, and both Instagram and Facebook have followed their path in a quest for growth. Which begs the...
View Article10 Consumer and Marketing Trends to be tracking for 2023
I love tracking trends and changes in human behavior. It’s where social science can meet business opportunity. This post looks at five consumer trends and five marketing trends for 2023. The list is...
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Marketing with Customer Service: the Southwest Airlines debacle
Southwest Airlines, the much-loved US based bargain priced flight carrier was the benchmark for customer service and low priced flights, which WestJet emulated in Canada when they first launched. A...
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Playing the Long Game on Social Media
We live in a world fueled by instant gratification. So when someone suggests you be patient and play the long game, it might require some convincing. This post makes the case for playing the long game...
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Marketing as Community Development
A number of years ago I had the pleasure of working with a visionary leader at City University Canada – a Canadian university belonging to a US based private, not for profit, parent brand. CityU Canada...
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Ethics & AI: considerations and tools for marketers
Discussions around artificial intelligence these days seem full of hyperbole. Often the outcome is to drive opinions into one of two directions. AI is evil. It will steal jobs, spread misinformation...
View ArticleDisruption
The marketing industry is experiencing really big changes right now – AI, LLMs like ChatGPT, the Twitter rebrand, new platforms like Threads, and the rising power of foreign controlled TikTok. I’m...
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