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Influencers versus thought leaders
There is a fundamental difference between influence and “thought leadership.” I’ve been spending some time this week getting a better grip on the social media platforms for my new travel writing blog,...
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Meet Rose the AI Chat Bot with personality
I’m always on the look out for tourism marketing examples, since I use them in presentations with clients in the travel industry. So when a friend @theBoomerVine tweeted to me about a progressive use...
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Influencer marketing insider scoop
This past week I’ve been wearing dual hats as marketing expert as well as travel blogger and writer while at conference and speaking events back in New York state and Ontario, as part of the official...
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10 attributes of a social media influencer
Last week I shared some insights about influencer marketing, with examples on how it works in the travel industry, based on my experience at #TBEX in New York state recently. I’ve got part 2 of those...
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Influencer marketing versus journalist influence
A journalist’s aim is to find the truth and tell the story. An influencer’s aim is to advocate for a brand and tell the story. While an influencer can be a journalist on their own platforms, there is...
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5 Tips for earning media quotes
First I got a call, then a text during a meeting. Recognizing it was a reporter, and seeing the timeliness of the request, I excused myself at the next break, replied initially, became informed, and...
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The Age of the Individual
I had an interesting conversation with my son recently about online video. He’s a skater and works with a film crew that creates content for the skateboard company and a wheel manufacturer in the US...
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5 Reasons messenger APPS are the future in “the age of the individual”
Perhaps it is because I have been hyper focused on “the age of the individual” and one-on-one communication platform growth this past week, that I’ve been trying to figure out the “why” behind the...
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Celebrating 10 years of blogging!
Today, November 14 marks an anniversary for me. It was exactly 10 years ago on November 14, 2008 that I published my first blog post here on fiveminutemarketing.com. Little did I know as I pressed...
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Thinking beyond social media
This past week Facebook had a terrible, horrible, no good, very bad day. Actually, they had 7 of them – in a row. For those of you familiar with the children’s book about Alexander’s bad day, I think...
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Amplifying your message: the power of backlinks
As the content media landscape gets more and more crowded, social sharing alone, (sharing content links through social media) won’t push content enough to generate business value for many companies....
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Escaping the sales funnel
It’s time to escape the sales funnel. The traditional sales funnel measures quarterly results in a quantifiable manner. It doesn’t capture qualitative share of mind or share of voice very well, which...
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Nurture the niche and let them talk
Do you remember the tin can walkie-talkie? Where you connected two empty tins with a string and spoke into them, allowing the string to magically transmit the message? Admittedly the tin can...
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The 10 year vision: personal and business plans are intertwined for...
At the end of every year I write down personal, family and business goals. Those goals help formulate specific tasks that get added to a calendar and guide actions in the coming months. It’s always...
View Article6 Tips for publishing articles on LinkedIn
In my experience, LinkedIn is often underutilized by many people beyond just having a personal profile or company page. Participating in groups and sharing thought leader content in update posts...
View ArticleLinkedIn ads: Why they’re great, who is a good fit & how to buy them
LinkedIn can be an expensive platform to learn lessons on, but over time if you fine tune your approach, it will deliver traffic and conversions. What I’ve shared here is based on my learning with...
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Advertising in 2019? Start with the customer experience
I attended the BCAMA (BC Chapter of the American Marketing Association) Marketing Trends breakfast panel discussion last week in Vancouver. While there were many relevant trends for 2019 shared, what...
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Marketing Rebellion: A review of Mark Schaefer’s new book
Customers are your new marketing department. That’s the upshot of this newly released 290 page book. The thought of more then 66% of your marketing communications being outside of your control will be...
View ArticleWhat makes cult brands special?
This past week I attended the Cult Gathering marketing conference in Banff, a meeting of CEOs and marketing directors from global cult brand leaders. Cult brands don’t just have customers, they have...
View Article7 Trends to keep an eye on in 2019
I thought I would share out some more interesting insights from attending “The Gathering” in Banff a couple weeks ago, a marketing conference about “cult brands.” Contrary to the twisted religious...
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